What is Pay Per Click?

This is the fastest way to bring ready-to-buy customers to your website.

Pay to place your ads high on the results pages of Google Adwords.

PPC advertising is effective because it matches searchers who are looking for what you sell with pages on your website that are prepared to pitch your products or services. You could see dramatic results in as little as one week for a fraction of what it costs to place ads in traditional media like radio or television.

How it works:

1. RCS Websites sets up your account, adverts, keywords, search phrases & daily budget. This can cost as little as $100.
2. Recommend changes to your current web pages content. This is based on the Adwords ranking tool.
3. Review and edit weaker ads (click though rate % on a weekly basis).
4. Review keywords and target highly searched for phrases in your websites blog, news or product pages. This helps with Natural free search results.
5. Create, edit and delete ads and keywords based on search result statistics.
6. Review the cost per click $ rate.

The search engines want your customers to find what they are looking for fast and after the first search. Just because your competitors are prepared to pay alot more for a search term does not mean they will appear first in the results.

Tips:

1. Your website page, the customers search term and your Adwords ad and keywords need to match for the cheapest and highest results.
2. The more you pay for a keyword the faster your daily budget will run out, however the more closely related your ad and website are to the search term the cheaper the cost. Why? Search engines want you to find what you are looking for, cost isn't the only factor in long term business credibility.
3. Save money by setting delivery times on your campaign. Turn off on weekends and into the night.
4. Turn off ads so they are not shown on mobile phone devices.
5. Create at least 4 ads per campaign and change the least effective adverts every week.
6. Pre-Pay so you do not spend more than you can afford and set a daily budget.
7. Target only in the locations you want your ads to appear. Turn off areas you do not provide business.
8. Create exact match search terms to save on costs. Adwords provides three options - Exact, Phrase and Broad.