SEO objectives:

Increase your search engine presence, rankings, number of visitors and ultimately the sale of your products.

Search engine optimisation should not be considered an after though for your website, it should be carefully considered in the planning and contruction.

So you recently searched for your products online and wondered why three other similar businesses came up before yours? The answer is – they’ve been doing their homework. Meaning that they’ve taken the time to optimise their site. If you pass on this it can be very costly and your competitors will scoop away your web and real traffic on a daily basis.

We all know that being on the first page of any search engine can make or break a majority of businesses, and since sites like Google are known to list up to three local results before the organic list, it's time you started priming your site for local results. Invest an hour of your time following these tips, and it could pay off greatly.

Editing Your Listing in Local Search Engines and Directories:

Their are some key players that deal in local searches, and you need to get familiar with them. Most of these sites will let you register for free and edit your information. Some will let you add quite a bit, while others only let you edit the basics. Regardless, you need to start getting that local organic traffic.

Here is a list of sites that you should check out first, as they carry a lot of weight in the industry. Google Maps, Yahoo! Local, MSN Live Local, SuperPages, YellowPages, Switchboard, CitySearch and TrueLocal.

Placement: The success of your website will depend on where your site comes up in search engines such as Google, Yahoo, and Bing. This is determined by several factors which are broadly known as search engine optimisation (SEO) – how well your site is searched, how often content is updated, and how much traffic the site receives. According to “Get to the top on Google,” 85% of people don’t stray beyond the second page of Google. Of the remaining 15%, the majority lose enthusiasm very quickly. So, in other words, if your site doesn't come up, it simply won’t be found. However, users are far more likely to search using a combination of keywords such as “venue name,” “seafood restaurants,” “restaurant,” and so forth.

So how does Google Work?

Tips on SEO or search engine optimisation

Every page should be designed like it is the entry point to your website, with keyword rich page content relevant to the title of the page.

Websites that are designed with clean valid code (strict xhtml) are more likely to rank higher in a search engine than a website that looks fantastic but designed in Flash (search engines cant read images or flash files).

Strong, optimized copy (text or wording) is the most critical part of any search engine initiative. Before the first sentence, tagline or title is written you must firstly identify those words that potential customer of your business will actuall search for.

The words you use aren't necessarily the words that searchers use to find your website.

We will give you some tips on how to find out exactly what people are typing into a search engine to find your business.

Use:

• Text based content rich in keywords.
• Website code that the search engines can actually read.

Page titles are considered the single most important factor in determining high rankings or at the very least search result page relevance.

Avoid:

• Frames (iframes).
• Duplicate content.
• Trying to trick the search engines.
• Anyone that guarantees a 1st page ranking in google.
• Flash Websites.
• Heavy page graphics.

SEO is a continuous ongoing process

For $49.90 per month we will provide an optimisation service that will not only rank higher in the search engines, it will provide detailed stats on exactly who, where and how potential clients are finding your website.

contact us now to find out more